Link to Life (for HealthConnect One)

 

Cassie Wright: Donor Information Card
Cassie Wright: Donor Information Card

HealthConnect One, a Chicago-based not-for-profit, collaborated with Long Haul to collect and produce personal stories intended to encourage pregnant African-American and Hispanic women to donate their child’s umbilical cord blood to a not-for-profit cord blood bank.  Cord blood donations are critically low in minority populations, and HealthConnect One recognized this as a way to bolster donations and save lives in these communities.

We interviewed several minority parents of children whose lives had been saved as a result of cord blood donations.  The stories were truly inspiring.  And in the end, three interviews yielded a wealth of terrific, poignant material, some of which you can see here.

Jeanette Avila: Donor Information Card (English)
Jeanette Avila: Donor Information Card (English)

The interviews were adapted into several formats in both English and Spanish, including an audio slideshow shown on televisions in medical facilities, radio PSAs, and information cards distributed at clinics throughout Chicagoland.

The project was supported by Chicago’s Coleman Foundation, with veteran Chicago newspaper photographer (and Long Haul collaborator) Charles Osgood providing the powerful images. And because it was done simply, with a small but talented team, we were able to keep to a tight budget.

Jeanette Avila: Donor Information Card (Spanish)
Jeanette Avila: Donor Information Card (Spanish)

HealthConnect One called the project a “true success,” and continues to use the materials online.  And for us here at Long Haul, it serves as a great example of how a few great, carefully-produced stories can be used as source material for both multimedia and more traditional forms — all without breaking the bank.